Now that I’m working independently, I’m looking seriously at registering an S-Corp for both tax and liability purposes. The only real thing that’s held me back from doing it sooner is that I haven’t come up with a good name. I’ve put some thought into it but nothing has really jumped out as “THAT’s what I want my company to be called!” So I thought I’d reach out to you guys for ideas.
Here’s been my thought process so far:
First, this company name will be what I print on all the business cards that I hand out while networking with people internationally…so as much as possible, it should be easy to remember, easy to spell, and not too long or complicated. People should be able to go home and type it into Google from memory if necessary. Peder recommended that using things like alliteration or rhyme tend to make words memorable (i.e. names like CodeCat, BitKit, etc).
If possible the name should relate loosely to the type of work I’ll do – high-tech/computer/programming/software/etc – while not being too limiting. For example, if I choose a name that implies one contract programmer, what happens if in several years I expand and start working with a larger team?
In addition to high-tech, words could be drawn from “Justin,” “Klein,” or other concepts that relate to me in some way – Japan, traveling, etc.
One concept that struck me as pretty cool the other day is that of Japanese homophones. Particularly, a friend came up with a name that took advantage of multiple meanings for two words with the same reading (If you’re interested, here’s an interesting article on the complexities of Japanese homophones – crazy!)
For me, the real challenge is just to come up with a name that doesn’t sound too cheesy. Any tips or ideas? Please?